Coffee Branding Project (Cup)

This project was to create our own coffee brand, complete with backstory, and then design a bag, an ad, and a coffee cup for it. For this portfolio, I'm just showing the cup. My main inspiration was russian constructivism, as I wanted my coffee brand to be marketed as the 'working people's coffee'. I also used the tagline 'Rise Up and Shine' to further expound on that. This was made primarily in Adobe Illustrator.